Now in early access

You approve the plan.
Grasp runs the rollout.

Grasp builds and executes the internal communication campaign for your technology rollouts. Memos, Teams Teams, Slack Slack, manager briefings, follow-ups, all autonomously.

Free to sign up and plan your rollout. Live activation unlocks once a Grasp founder approves your workspace.

Change management matters

Projects with structured change management are 7x more likely to succeed.1

Without Grasp
One company-wide email announces the change
Managers blindsided with questions they can't answer
Employees hear about it through rumors first
Single training session two days before go-live
Adoption hits 20% after three months
CFO asks why 400 licenses are collecting dust
With Grasp
Managers get talking points before anyone asks questions
Targeted communications to each team member: they understand why it's important
Skeptics get personalized follow-ups for their objections
By go-live, the groundwork has been running for weeks

How it works

Set it up once. Grasp handles everything.

01
Grasp learns
Upload your docs, notes, and project details. Grasp learns the what, who, when, and why of your rollout.
Project briefs, migration docs, training guides, timelines. Grasp ingests it all and builds the full communication campaign.
02
You review, change, and approve
Grasp generates every message, briefing, and follow-up. You review it, make changes, and approve.
This is the only step that requires your time. Then you're done.
03
Grasp runs it
The campaign executes autonomously across Teams, Slack, Zoom, and email. When teams aren't engaging, Grasp adapts the messaging, timing, and approach.
Every message timed, targeted, and tracked. If something isn't landing, Grasp shifts strategy automatically.
04
Your rollout lands
People actually adopt the tool. No more ignored emails, confused teams, or rollouts that silently fail.
Full visibility into adoption by team, department, and individual. You hit your go-live date with everyone on board.

The work between announcement and adoption.

Grasp turns a rollout plan into stakeholder-specific conversations, leadership follow-through, and live adoption visibility across Teams and Slack.

Stakeholder-specific rollout plans
Turns "we're rolling out X" into concrete behaviors for each group: who changes what, when, how often, and why it matters.
Employee kickoff conversations
Grasp checks in with affected employees, captures how the change is landing, and helps each person form a specific next-step commitment.
Adaptive check-ins
Follow-ups change based on role, prior response, concern level, and where the employee is in the rollout window.
Change-aware Q&A
Employees can ask questions in the flow of work. Grasp answers from approved materials and surfaces repeated gaps to leadership.
Concern response loop
Pushback, confusion, and blockers are characterized for leadership. Replies are carried back to employees so concerns do not disappear into a dashboard.
Adoption and trust visibility
Leadership sees progress by stakeholder group, team, and person, plus sentiment signals, unresolved concerns, and response commitments.
Do nothing Internal PM Grasp
Cost$0 up front$110K–$170K/yr salary$5k/month
Time to first messageDay of go-live2–6 weeksSame day
Personalized by dept.NoIf they have bandwidthAlways
Adapts to engagementNoManually, if trackedAutomatically
Scales across rolloutsNoOne at a timeUnlimited
Multi-channelOne email blastEmail + maybe SlackAll channels
Available at smaller cos.DefaultRarely hiredYes

Your next rollout is coming.

Whether it's Copilot, a CRM migration, or an AI tool your CEO just bought. The adoption problem is the same.

Microsoft Copilot
400 licenses x $30/user. Adoption: 15%.
$122K/yr wasted
Salesforce migration
Reps stay in spreadsheets. Pipeline visibility: zero.
6-month recovery
ERP rollout
Finance resists for months. Dual systems, double errors.
$200K+ in delays

The team

Built by people who've lived the problem.

Akash Jain
Akash Jain
CEO
Former Strategy Consultant, Non-Profit Founder, Engineer. M&T.
LinkedIn
Eliot Herbst
Eliot Herbst
CTO
Former CIO & CTO. Software Engineer at Amazon, a16z-backed Halliday.
LinkedIn
Arik Li
Arik Li
CGO
Former Investment Banker & Growth Equity Investor. Product & Business at AI startup.
LinkedIn

Former roommates at University of PennsylvaniaPenn, the next team in your corner.

Stop managing rollouts.
Let Grasp run them.

Early access is open now.

or meet us →